Media & Business
Collection
Collection
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Cause branding attitude: An assessment of the role of cause immediacy and customers’ psychographic characteristics Master Thesis
Fatemeh Aghaei and Dr. Serge Rijsdijk
June 2022 -
The Portrayal of Techno Culture Values by Techno Artists on Instagram. The Perspective of Techno DJs and Producers Master Thesis
Ülkü Akkuzu
June 2022 -
The Golden Age of Podcasting: An Advertising Revolution Master Thesis
Sarah Altepost
June 2022 -
The Game Giants and the “Frat Culture” Crisis: A Three-Way Crisis Management Comparison within the Game Industry Master Thesis
J. L. Ang
June 2022 -
Creation of Audience Experience of Liveness Through Cinematic Virtual Reality Movies with Haptic Feedback Master Thesis
Ezgi Arifoghlou
June 2022 -
Conceptualizing Gender Neutrality: A Multimodal Research on the Portrayal and Perception of Gender Neutrality by Fashion Brands and Consumers Master Thesis
Joanna Kappatou
June 2022 -
Online news media framing of corporate crises The case of the ‘’Live for Now’’ Pepsi advertisement in the USA Master Thesis
Skari, Kelly
November 2021 -
The World of Modest Fashion A qualitative study on the perceptions of the representation of modest fashion in mainstream fashion campaigns and the media. Master Thesis
Smallenbroek, Charlotte
November 2021