Media & Business
Collection
Collection
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Cause branding attitude: An assessment of the role of cause immediacy and customers’ psychographic characteristics Master Thesis
Fatemeh Aghaei and Dr. Serge Rijsdijk
June 2022 -
The Portrayal of Techno Culture Values by Techno Artists on Instagram. The Perspective of Techno DJs and Producers Master Thesis
Ülkü Akkuzu
June 2022 -
The Golden Age of Podcasting: An Advertising Revolution Master Thesis
Sarah Altepost
June 2022 -
The Game Giants and the “Frat Culture” Crisis: A Three-Way Crisis Management Comparison within the Game Industry Master Thesis
J. L. Ang
June 2022 -
Creation of Audience Experience of Liveness Through Cinematic Virtual Reality Movies with Haptic Feedback Master Thesis
Ezgi Arifoghlou
June 2022 -
Smoke Detectors and Fire Extinguishers How German Crisis Communication Professionals Involve Internal Stakeholders in Pre-Crisis Management Master Thesis
Nina Armbrust
June 2022 -
“Help, I don’t want to call..” A Qualitative Comparative Study between Dutch and South-Korean consumers on Chatbots and Digital Humans Master Thesis
Madelon Arnold
June 2022 -
Conceptualizing Gender Neutrality: A Multimodal Research on the Portrayal and Perception of Gender Neutrality by Fashion Brands and Consumers Master Thesis
Joanna Kappatou
June 2022