Media & Business
Collection
Collection
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Digital Grandstands: Understanding the Impact of Social Media Platforms in the Dynamics of Online Brand Communities of Formula One Master Thesis
Ariana Valdelomar Barquero
August 2023 -
Revolutionizing Storytelling: Releasing the Power of AI-Generated Product Narratives by ChatGPT on Consumers’ Sustainable Fashion Behavior Master Thesis
Simona Šimkutė
August 2023 -
Reducing Food Waste at a Consumer Level: Persuasive Advertising Tailored to Comprehensive Thinking Styles Master Thesis
Hannah Emmert
August 2023