Media & Business
Collection
Collection
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Corporate Social Responsibility in an Untouched Market Exploring the Identity-CSR fit for the B2B Media Industry Master Thesis
S.J. Oerlemans
October 2017 -
The world of beauty vloggers on YouTube The type of endorser, product placement and its effect on perceived credibility, brand attitude and purchase intention of consumers after watching beauty vlogs on YouTube Master Thesis
E.P. Sokol
October 2017 -
Was this an advertisement? Exploring the effects of intensity of Facebook usage and media literacy on millennials' advertising literacy on Facebook Master Thesis
L. Genc
October 2017 -
The New DIY Musicians as Entrepreneurs in the Digital Age Master Thesis
L. ter Horst
October 2017 -
Economic and Cultural Forces in the Netherlands as Contributors to the Success of Dutch TV Format Business Master Thesis
X. Su
October 2017 -
Crowdsourcing Tools for Worker and Brand Dialog Case studies on a new media game changer Master Thesis
L.H. Thompson
October 2017 -
Predicting Online Books Sales from Review Sentiments The Differential Impacts of Expert and Online Customer Reviews on Amazon.com’s Book Sales and the Moderating Effect of Book Category Master Thesis
T.M.T. Doan
October 2017 -
Competing Enterprises for a Better World A case study on the business development of social entrepreneurial media platforms and applications Master Thesis
N. Kotterik
October 2017