Media & Business
Collection
Collection
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Are you being influenced? An exploratory study of influencer marketing in Austria’s fashion and lifestyle sector. Master Thesis
M. Prionidi
October 2017 -
November 2017 -
Joining Forces with Businesses while Holding onto the Force of Culture: How the Netherlands Institute for Sound and Vision can enhance its Legitimacy through Culture and Business Partnerships Master Thesis
Aller, V.E. van
December 2017 -
Narrative cues within cinematic virtual reality: An exploratory study of narrative cues within the content and motives of virtual reality developers Master Thesis
Bremmers, J.
December 2017 -
How do Millennial leaders make sense of their leadership positions? Master Thesis
Viktoria S. Videlova
May 2018 -
Platform work – empowering or exploiting the labourers? - A Case Study of Taxify: An analysis of the relationship between the company and its labourers Master Thesis
Laura-Liisa Lilleberg
June 2018 -
The influence of the popularity of an unboxing video on the perceived credibility of the source, the perceived usefulness of the information and the purchase intention Master Thesis
Panagiotis Tzeremes
June 2018 -
The Impact of Cultural Capital, Brand Knowledge and Brand Engagement on Brand Attitude for Facebook Users - The case of music festival pages on Facebook Master Thesis
Amber Kooijman
June 2018