Media & Business
Collection
Collection
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Let’s Talk Good: How do Third Sector organisations communicate social responsibility internally? An exploratory study into the understanding, development and execution of internal communications regarding social responsibility policies in the Third Sector. Master Thesis
Olivier, Georgie
February 2020 -
The visual construction of gender roles in advertising for ‘gender-neutral’ and ‘gender-specific’ fashion products A semiotic comparative analysis of adverts published in Dutch women’s lifestyle magazines between 2015 and 2018 Master Thesis
Berghe, Ana-Kaia van den
April 2020 -
The effect of crisis type and crisis disclosure on corporate reputation Master Thesis
Nieuwpoort, Mare van
May 2020 -
Corporate reputation management through advertising: Examining how social media advertising methods and persuasion techniques influence corporate reputation and consumer trust Master Thesis
Fassbender, Friederike
June 2020 -
Pro-Environmental Social Media Influencers strike on #fridaysforfuture An exploratory study of communicated narratives on Instagram to tackle climate actions Master Thesis
Heuel, Lena
June 2020 -
The impact of sport sponsorship on aspects of consumer-based brand equity A case of Formula One World Championship Master Thesis
Monterian, Sara
June 2020 -
The effect of different types of CSR on eWOM intentionsand behaviors of employees. Master Thesis
Meijer, Suzanne
June 2020 -
The Branding of Plant-Based Milk A Content Analysis of Three European Brands Master Thesis
Maarel, Melanie van der
June 2020