Media & Business
Collection
Collection
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A woman in Chanel is still a woman: A qualitative study on the portrayal of women in adverts for luxury brands in Vogue. Master Thesis
Rodrigues Jorge Facca, Ana Carolina
June 2020 -
Pioneering in the new omnichannel environment How beauty brands differentiate themselves with cross-channel synergies Master Thesis
Oorsouw, Lonneke van
June 2020 -
Digital Entrepreneurship in the Global South How Entrepreneurs Overcome Contextual Challenges in their Formation of Entrepreneurial Identity Through Narrative Identity Work on Social Media Master Thesis
Rego, Anaelle Do
June 2020 -
Effects of knowledge sharing and miscommunication on the effectiveness of workgroup diversity: Does the medium matter? An empirical study examining how the relationship between diversity and team performance depends on the type of virtual communication channel Master Thesis
Ramos Gordillo, Elizabeth
June 2020 -
Does the type of online advertisement matter? Outcomes of advertising and brand perception of traditional, side banner, product placement and influencer advertisements. Master Thesis
Ochoa Ferrazzini, Maged
June 2020 -
Exploring the impact of trade sanctions A frame analysis on Huawei’s stakeholders’ responses to “the Huawei ban” Master Thesis
Wang, Manchen
June 2020 -
The role of digital media consumption in sojourners’ identification and adaptation abroad Master Thesis
Walhof, Ditte
June 2020 -
We need to go deeper: A visual analysis on how the personal care industry uses sex and sex appeals in advertising between 2010 – 2019 to attract its audience Master Thesis
Vũ, Khoi
June 2020