Media & Business
Collection
Collection
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Corporate Identity Management on Social Media: An Analysis of Airline companies’ representation of their Corporate Identity through YouTube Content Master Thesis
F. Gianfiglio
June 2015 -
Too obvious or not? The effect of prominence and blogger familiarity on brand attitude towards placed products Master Thesis
E. van der Linden
June 2015 -
Luxury and Sustainability: A Paradox on the Road towards Convergence Studying Consumer Perceptions on Sustainability in the Luxury Fashion Industry Master Thesis
E. Sandig
June 2015 -
Product reality as an opportunity for corporate reputation? A focus group study on German consumers' perception of the impact of product recalls on corporate reputation Master Thesis
N. Driftschröer
June 2015 -
Self-Presentation of Visual Artists & New Media Are the visual artists enabled to become more autonomous in their representation in the new media age? Master Thesis
F.I. Bachvarova
June 2015 -
Brands & UGC, simple as 1,2,3? What factors influence the creation of brand related user-‐generated content (UGC) and how can users best be invited to get active? Master Thesis
F. Boeke
June 2015 -
Why Dutch media start-ups in the screen-based industry locate in Amsterdam A qualitative research focussing on start-ups in clusters, soft location factors, residential quality and the influence of digital developments Master Thesis
N. Duijndam
June 2015 -
Serious games and branding How organizations brand themselves trough their causes Master Thesis
M. Karaki
June 2015