Media & Business
Collection
Collection
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Uncovering the unseen side of UK retailers: Storyteller A qualitative thematic analysis on Christmas storytelling advertising of UK retailers Master Thesis
Bingyan Chen
July 2022 -
WEBMOSPHERE OF LUXURY FASHION BRANDS AND WEBROOMING INTENTIONS OF CONSUMERS IN THE NETHERLANDS Master Thesis
Hala Fathima
July 2022 -
Intercultural Communication in a Culturally Diverse Work Setting: The Role of a Multicultural Personality in Predicting Job Outcomes Master Thesis
Lea Leiss
July 2022 -
Who do you trust: the expert or the user? The effect of review valence on purchase intention and the role of gender and receiver expertise Master Thesis
Maarten van der Poel
July 2022 -
Through the eyes of the parents: The effect of commercial YouTube content on children’s materialism, parent-child conflict and life satisfaction Master Thesis
Nena Lutam
July 2022 -
The New Double Standard: How Reddit Moderators struggle under the Reddit Ecosystem Master Thesis
Maarten van der Stad
August 2022 -
Being close but at a distance Social interaction in an immersive Virtual Reality environment Master Thesis
Micky Wouter
October 2022 -
Male gaze, empowerment and the female gamers: The case of “Bayonetta”. A qualitative study on the experiences of female gamers playing the “Bayonetta” game series. Master Thesis
Ahmadzada, Leyla
November 2022