Media & Business
Collection
Collection
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The representation of Chinese traditional death and life values in Chinese horror video games Master Thesis
Wang, Xinrui
January 2024 -
Analyzing the Representation of Southeast Asian Cultural Heritage in the Life-Simulation Game The Sims 4 Master Thesis
Zaharieva, Viktoriya
January 2024 -
Unravelling Advertising Appeals The Effect of Scarcity and FOMO Appeals in Social Media Advertising on Consumers' Purchase Intentions Master Thesis
Buitenhek, Bibi
January 2024 -
“Why so serious?” —— To what extent do the different media portrayals of the villain influence the viewers’ engagement with the character and well-being? Master Thesis
Wu, Xincheng
January 2024 -
To in-game and beyond A Genshin Impact case study on the role of parasocial relationships on the success of transmedia characters Master Thesis
Croes, Jullie
January 2024 -
This Barbie Is Not For Everybody: A Study on the Impact of Character Engagement Factors, Age and Gender on the Enjoyment of a Woman-Centric Movie Master Thesis
Basile, Alessia
January 2024 -
Gaming literacy: The Role of Feedback in Enhancing Media Literacy Through Serious Games Evaluating the impact of formative feedback in the learning process Master Thesis
Volika, Danai
January 2024 -
When Luxury Brands Go Digital: The Influence of Gamification A Study of Gamification's Impact on Luxury Brand Perception and Purchase Intentions Among Millennials and Gen-Z Master Thesis
Heusden, Robbert van
January 2024