Media & Business
Collection
Collection
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Netflix Original Films – Hollywood Disrupted by Streaming Success Master Thesis
Apostolova, Lora
January 2024 -
The Paradox of Influence: Authenticity in TikTok's Blurred Digital Space An Experimental Survey on The Role of Persuasive Language and Content Disclosure on Perceived Authenticity Master Thesis
Morgan Moelchand
October 2025 -
Navigating Crises during Sexual Harassment Allegations A Quantitative Study Shedding Light on The Duality of Effects on Brand Attitudes, Purchase Intention, Message Credibility, and Brand Reputation during Crises Master Thesis
Alina Lauer
October 2025 -
The Importance of Keeping it Real A thematic Analysis of Adolescents'(18-25) Perceptions of Gymshark's Branded Entertainment Master Thesis
thijmen den Hartog
October 2025 -
Playing Publicly Public-Commercial Collaboration and the Future of PSM Master Thesis
Augustin Schobert
October 2025 -
Beware of the Wrinkles The Impact of Fear-Based Skincare Advertising on Brand Perception Among Gen Z Consumers Master Thesis
Eliana Hristova
October 2025 -
More Than Human The Influence of Interactivity, Anthropomorphism, Parasocial Relationships, and AI Literacy on Consumer Trust in AI Influencers Across Cultures Bachelor Thesis
Mehek Shah
October 2025 -
Phygital Politics The Intersection of Political Influence and Consumer Behavior Master Thesis
Carolina Schillinger
October 2025