Media & Business
Collection
Collection
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From Screen to Symbol Chanel's Cinematic Presence and the Reinforcement of Luxury Brand Identity Master Thesis
Samia Ouchen
October 2025 -
Revealing the Machine Behind the Message The Impact of AI Disclosure and Consumers' Attitude Toward AI on Consumer Decision-Making in Digital Advertising Master Thesis
Leonie Dildey
October 2025 -
Authenticity in Action: The Mediating Role of Trust, Engagement, and Emotional Connection in Influencer Marketing on Bilibili Insights from China's Digital 3C Consumer Market Master Thesis
Yixi Luo
October 2025 -
Designing Effective Environmental Corporate Social Responsibility Messages: Communication Strategies in the Automotive Industry Master Thesis
Xu Yan
October 2025 -
Packaging as a Cue: Exploring Bold vs. Muted Styles in Dutch and German Snack Consumption Master Thesis
Erika Thimm
October 2025 -
Value-Driven Media Management and Leadership Practices: Strategies to attract and retain Generation Z in the workplace Master Thesis
Viola Vadász
October 2025 -
Between Struggle and Success A Cross-Platform Framing Analysis of Vivianne Miedema's Mental Health (2018-2025) Master Thesis
Philine Wilke
October 2025 -
When business gets political: How perceived controversy shapes reactions to Corporate Political Advocacy Master Thesis
Valentin Matzel
October 2025