Media & Business
Collection
Collection
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Influencers, Inclusion and Intentions The impact of diversity in influencer marketing on purchase intentions of Dutch beauty consumers Master Thesis
Stephanie Lin
October 2025 -
Voices that Matter: Effects of CSR and CSA on Word-of-Mouth in Indian Start-ups- A quantitative approach Master Thesis
Awanti Chakane
October 2025 -
Brand Advocacy Formation through Trust: A Study of Communication Strategies in Digital Environments Master Thesis
Son Nguyên Truong Son
October 2025 -
Audience Reactions to Black Marxist films as seen on Letterboxd and IMDb Master Thesis
Kamau Hawthorne Hawthorne
October 2025 -
Exploring Visual Elements in the Premium Grocery Market A Study of Fortnum & Mason, London, UK Master Thesis
Ana Mogîldea
October 2025 -
Cultural Identity Reconstruction Through Taiwanese Period TV Dramas Master Thesis
Hsuan-Le Pan
October 2025 -
Readers or Consumers? Identity Portrayal in Italian Lifestyle Magazines A case study on Cosmopolitan Italia Master Thesis
Stella Botta
October 2025 -
What Players See, What Brands Gain A Visual Semiotic Study of Engagement in Infinity Nikki Master Thesis
Alina Mikheeva
October 2025