Media & Business
Collection
Collection
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The Evolution of Public Relations in a Digital World How PR practices have changed with the rise of social media Master Thesis
Goetzen-Iturbide, Isabella Von
June 2019 -
Netflix relationship marketing on Twitter. Creating brand community through online communication Master Thesis
A. Scerbinina
June 2019 -
Hey, Do You Have Instagram? The blurring lines between private and professional iden55es on social networking sites in the context of social norms and online boundary management. Master Thesis
J. Frank
June 2019 -
Gamer perception of endorsements from FortNite Streamers on YouTube Master Thesis
R. King
June 2019 -
The complex construction of K-beauty A constructivist grounded-theory analysis of South Korean and U.S. beauty YouTube videos Master Thesis
K. Koene
June 2019 -
Data leaks An investigation of a new cybersecurity crisis and its results on post-crisis reputation and users’ engagement on social media. Master Thesis
C. Sideri
June 2019 -
‘For radiant, white skin’ A critical view of advertising for skin lightening products in India Master Thesis
H. Mehta
June 2019 -
Memes that make me forcefully exhale through my nose (due to cultural and personal reasons) The moderating effects of personality traits and cultural values on reacting to different humour styles in memes Master Thesis
B. McClelland
June 2019