Media & Business
Collection
Collection
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Advertising strategy and media type effectiveness in the marketing of smart speakers Master Thesis
Stela Georgieva
June 2022 -
FRAMING PROMOTIONAL MESSAGES FOR HOUSEHOLD ENERGY EFFICIENCY UPGRADES A quantitative study applying the goal-framing theory to the promotion of heat pumps in Dutch households Master Thesis
Liubov Glazunova
June 2022 -
(F)influenced? #SocialTrading: Using social media for financial information and investing advice. Exploring the impact of financial influencers on young adults’ investment decision-making. Master Thesis
Iliana Güntert
June 2022 -
Female empowerment in lingerie advertising A thematic analysis of the representation of female empowerment in cross-cultural lingerie advertising on Instagram Master Thesis
Eveline Harteveld
June 2022 -
Creating new ideals, fashion influencers and their portrayal of body positivity. Exploring the intrinsic motivations of the female fashion content creator Master Thesis
Marit Puck Haven
June 2022 -
Crafting your identity A comparative analysis of the platformization of craft on Instagram and Etsy Master Thesis
Emma Hennink
June 2022 -
“Taste the Rainbow” An analysis of the perception towards LGBTQ+ advertisements in a conservative country Master Thesis
Andreea-Madalina Iorga
June 2022 -
Can We Be Made Beautiful? What Does Indian Advertising Say? Master Thesis
Medhjaa Kumari Jamwal
June 2022