Media & Business
Collection
Collection
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Representing disability: A research focusing on the representation of athletes with a disability in the Dutch public broadcasting system over the last six years. Master Thesis
Eva van’t Hoog
June 2021 -
SPONSORED CONTENT ON TIKTOK. A content analysis exploration Master Thesis
Mona Salpetrier
June 2021 -
Brand personality of sports brands on Instagram and TikTok A mixed-method approach examining the relationship between brand personality on social media and the consumer perception Master Thesis
Manon Derks
June 2021 -
COMMUNICATION AND LEADERSHIP FOR CORPORATE SOCIAL RESPONSIBILITY. A qualitative study on Greek employees’ perception s of the CSR initiatives Master Thesis
Ioannis (Yannis) Sykianakis
June 2021 -
Long Live the Live-Stream: The viability of concert live-streams as a business model. Master Thesis
Djoeke Arianne Spiekhout
June 2021 -
Neuromarketing in Entertainment Media: To what extent does brand placement in the form of product placement and auditory support in film significantly influence brand affiliation? Master Thesis
Esmee van den Brink
June 2021 -
The value of community currency in creating a social alliance for Pleindoneren Master Thesis
Wisse Wagenaar
March 2021 -
Luxury and Sustainability: A qualitative analysis of the perception of Generation Z on the CSR communication of luxury brands Master Thesis
France, Juliette
November 2020