Media & Business
Collection
Collection
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Building the New Beauty Cult Exploring the Rhetorical Processes of Identification on the Example of the Beauty Brand Glossier Master Thesis
Kalousová, Karin
June 2020 -
Can positive employee eWOM be encouraged by organizations through CSR initiatives? The blurring line between the effects of CSR on employees’ actions online. Master Thesis
Kalverkamp, Louise
June 2020 -
The Branding of Plant-Based Milk A Content Analysis of Three European Brands Master Thesis
Maarel, Melanie van der
June 2020 -
Which motivations lead football fans to engage with the team on Instagram? A quantitative research Master Thesis
Marinakis, Gregory
June 2020 -
The effect of different types of CSR on eWOM intentionsand behaviors of employees. Master Thesis
Meijer, Suzanne
June 2020 -
The impact of sport sponsorship on aspects of consumer-based brand equity A case of Formula One World Championship Master Thesis
Monterian, Sara
June 2020 -
When PUBG is not just a game: An exploratory study of young Asian expatriates and maintaining social connections with those back home Master Thesis
Nguyen, Le Bao Khanh
June 2020 -
Building Brands through Online Communities A Rhetorical Analysis of the Case of Benefit Cosmetics Master Thesis
Nijhof, Anne
June 2020