Media & Business
Collection
Collection
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Netflix Original Films – Hollywood Disrupted by Streaming Success Master Thesis
Apostolova, Lora
January 2024 -
We Need Your Consent: Exploring How CSR-Conforming Companies Deal With Technoethical Challenges of Personalized Marketing Master Thesis
Heijboer, Jodie
January 2024 -
D&Ivertising: Lifestyle Brands & Gen Z Loyalty Master Thesis
Meraz, Camila
January 2024 -
Is social media the scapegoat for weakening the family bond? A quantitative survey: the effect social media usage has on family connectedness in Dutch families Master Thesis
Jukema, Daniëlle
January 2024 -
From Clicks to Fits: Understanding Consumer Attitudes towards Virtual Try-On in Online Fashion Retail. A quantitative study Master Thesis
Prodromou, Margarita
January 2024 -
From Streaming to Direct Buying: Customers’ Impulsive Buying Behaviour in TikTok Live-Streaming Commerce Indonesian context Master Thesis
Nabila, Sufya
January 2024 -
Plant-Based is the New Meat Promoting plant-based meat alternatives through persuasive communication: An experimental study Master Thesis
Glauner, Friederike
January 2024 -
Partners in Purpose: How message framing, source credibility, and partnership fit influence CSR outcomes in Business-NGO partnerships Master Thesis
Alexandri, Maria-Rodanthi
January 2024