Media & Business
Collection
Collection
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Pride and Perception: How the Inclusion of LGBTQ Themes in Advertising Influences Consumer Perception A Quantitative Study of Consumer Behaviour in the Context of Queer Advertising. Master Thesis
AnioĊ, Izabela
January 2024 -
Unravelling Advertising Appeals The Effect of Scarcity and FOMO Appeals in Social Media Advertising on Consumers' Purchase Intentions Master Thesis
Buitenhek, Bibi
January 2024 -
Analyzing the Representation of Southeast Asian Cultural Heritage in the Life-Simulation Game The Sims 4 Master Thesis
Zaharieva, Viktoriya
January 2024 -
The representation of Chinese traditional death and life values in Chinese horror video games Master Thesis
Wang, Xinrui
January 2024 -
The Witcher's Natural Heritage Representation A qualitative research exploring natural heritage in the game The Witcher through Polish Players' Eyes Master Thesis
Cozzi, Aurora
January 2024 -
Digital Dialogues Informal Communication Mediated by Multiplayer Online Games Master Thesis
Leitner, Lisa
January 2024 -
A Foreign Policy for All Exploration of the German Feminist Foreign Policy in Political Discourse Master Thesis
Holzer, Maxime
January 2024 -
Do Words Matter in Feminist Fundraising? An Experiment Assessing the Influence of Linguistic Choices in Feminist Non-Profit Communications and Their Impact on Willingness to Donate Master Thesis
Daleweij, Iris
January 2024