Media & Business
Collection
Collection
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Millennials, Media and Luxury Brands: The Role of Indulgence as a Cultural Dimension on the Brand Recall, Brand Attitude and Purchase Intention of Luxury Brands Featured in the Product Placement of Popular Online Music Videos Master Thesis
Clarissa Spiekerman-Roberts
June 2018 -
Reactionary sentiment - An Uber and Samsung sentiment analysis of situational crisis management Master Thesis
Jan Thurm
June 2018 -
Paid to post: The relationships between sponsorship characteristics and user engagement indicators of beauty-related videos on Dutch YouTube channels. A quantitative content analysis Master Thesis
Rebecca Hamers
June 2018 -
Unraveling plot-based native advertising: Is it overpraised? - A quantitative study on Chinese consumers’ responses to plot-based native advertisements Master Thesis
Qing Ni
June 2018 -
#Fitgirls & femininity - How female Millennials give meaning to fitness bloggers’ representations of femininity on social media Master Thesis
Sofie Colleman
June 2018 -
The Power of Words - Leadership communication in practice Master Thesis
Katerina-Ralitsa Georgieva Komova
June 2018 -
“To binge or not to binge” - The online Viewing Habits of Dutch millennials Master Thesis
Laura Schouw
June 2018 -
How a fitness tracker changed my life - Data, technology and identity in personal blogs Master Thesis
Kayleigh Noordijk
June 2018