Media & Business
Collection
Collection
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How beauty influencers practice product placement in YouTube videos - A Qualitative Research Master Thesis
Maren Lara Verbunt
June 2018 -
Make-up Reviews on YouTube: The effect of the context of videos on the effectiveness of native advertising Master Thesis
Nadia Stam
June 2018 -
“The fact is just that people are finally realizing what it’s about” - Analyzing the changing work practices of communication professionals Master Thesis
Kaisa Vetoniemi
June 2018 -
How YouTube influencers are renewing the ‘art of advertising’ - Comparing the effects of unboxing videos and official product launch videos on YouTube, on the product attitudes of Generation C consumers. Master Thesis
Jessy Grootveld
June 2018 -
The Pursuit of Legitimacy. Corporate Use of Legitimation Strategies in CSR Crises. Master Thesis
Julia Orth
June 2018 -
Media Accountability in the Algorithmic Age - Portugal and The Netherlands: Two Media Systems in Comparative Perspective Master Thesis
Catarina Dias Osório
June 2018 -
Exploring the perception of VAPA devices and how it influences millennials’ daily activities - A qualitative approach Master Thesis
Tamara Anissa and Jason Pridmore
June 2018 -
Adding Technology Acceptance to E-learning Information Systems Success within an Organizational Setting. Improving the prediction of use Master Thesis
Matthijs van der Graaf
June 2018