Media & Business
Collection
Collection
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Breaking through the Green Box: Sustainable Initiatives of Dutch Fashion Labels - An analysis of corporate communication and sustainability Master Thesis
Philippa Slot
June 2018 -
Influencer Marketing – The power of self - An explorative study about personal branding of beauty micro-influencers. Master Thesis
Vanessa Sieg
June 2018 -
From Split to Balance - Dutch journalism start-ups and their approach of journalistic principles and entrepreneurship in the age of digital media Master Thesis
Raoul Kariem
June 2018 -
Investigating the Impact of Cultural Dimensions on Social Media Behavior - A cross cultural study Master Thesis
Judith Hofmann
June 2018 -
Trust me, I am Famous. A study on the effects of YouTube metrics and review valence on perceived source credibility and purchase intention. Master Thesis
D. Kourelis
June 2018 -
The effects of storytelling and business customer interaction on brand experience. Master Thesis
Sebastiaan Brouwer
June 2018 -
The forms of value creation in music intermediaries - Intermediation and disintermediation in the music industry Master Thesis
Andreas Periklis Metaxas
June 2018 -
Consumers Rate and Review - Something We Hate and Don’t Look Into - Towards understanding the wine industry’s reactions to the consumer use of new media rating platforms Master Thesis
Marie Isabel Schu
June 2018