Media & Business
Collection
Collection
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DETERMINISM OF INNOVATION A qualitative study of digital innovation and data innovation within the Dutch public service broadcasting landscape Master Thesis
M. de Jonge
June 2019 -
Smart voice assistant use and emotional attachment on reinforcement of filter bubble phenomenon towards the choice of acceptance of the new content: A quantitative research examining the moderating effects of brand trust and user satisfaction Master Thesis
M. Krupnik and J. Lee
June 2019 -
Whose online reviews to trust? Investigating the effects of source of information and message sidedness on consumer’s purchase intention via message credibility on Weibo Master Thesis
S. Xiao
June 2019 -
June 2019
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Making Consumers Switch: Not as Easy as It Seems? The Effects of Brand Preference and Resistance to Advertising on Consumers’ Attitudes and Behaviour Master Thesis
C. van Niekerk
June 2019 -
Cultural Differences in the Effect of Social and Digital Mass Media Usage on International Students' Adaptation in a New Environment Master Thesis
Y. Etov
June 2019 -
Bringing news to life User engagement with augmented reality news content Master Thesis
M. Snijdoodt
June 2019 -
“Revolutionizing the beauty industry” - brand image creation through customer engagement in the new media A case study research of a crowdsourcing beauty company Volition Beauty Master Thesis
P. Szalaty
June 2019