Media & Business
Collection
Collection
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The Netflix revolution A qualitative study in the key gratifications and behavioural effects obtained by users in video on demand services. Master Thesis
Veen, Jurre
July 2014 -
Marketing, New Media and Consumer Segmentation Understanding Performance, Practice and Processes Master Thesis
Hämäläinen, Lalu
July 2014 -
The organic logo and claim: Purchase and health stimuli? A study on how certified organic logos and organic claims on food packaging materials affect consumers’ purchase intention and health perception Master Thesis
Melsen, Inge
July 2014 -
(Hyper)Connectivity: Does it have any real effects? The Case of Facebook Master Thesis
Vaskovicova, Maria
July 2014 -
Collaborative trust: The two-way process of building trust within the sharing economy The two-way process of building trust within the sharing economy Master Thesis
Schaft, Sophie van der
July 2014 -
Long Night of Museums A research on the concept Museumnight, the image presented on social media and the image perceived by the audience Master Thesis
Schneider, Cornelia
July 2014 -
The cultural city and inclusivity: Exploring marginal communities’ use of culture oriented apps Master Thesis
Unkel, Suzanne
July 2014 -
Stakeholder relationship management on Facebook The communication strategies of fifteen Fortune Global 500 companies Master Thesis
Kruisdijk, Floor
July 2014