Media & Business
Collection
Collection
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Paid to post: The relationships between sponsorship characteristics and user engagement indicators of beauty-related videos on Dutch YouTube channels. A quantitative content analysis Master Thesis
Rebecca Hamers
June 2018 -
Reactionary sentiment - An Uber and Samsung sentiment analysis of situational crisis management Master Thesis
Jan Thurm
June 2018 -
Millennials, Media and Luxury Brands: The Role of Indulgence as a Cultural Dimension on the Brand Recall, Brand Attitude and Purchase Intention of Luxury Brands Featured in the Product Placement of Popular Online Music Videos Master Thesis
Clarissa Spiekerman-Roberts
June 2018 -
Exploring the perception of VAPA devices and how it influences millennials’ daily activities - A qualitative approach Master Thesis
Tamara Anissa and Jason Pridmore
June 2018 -
The Pursuit of Legitimacy. Corporate Use of Legitimation Strategies in CSR Crises. Master Thesis
Julia Orth
June 2018 -
The value of artist residencies in the context of remote rural communities of the Netherlands and Lithuania - A comparative case study Master Thesis
Justė Gatelytė
June 2018 -
How YouTube influencers are renewing the ‘art of advertising’ - Comparing the effects of unboxing videos and official product launch videos on YouTube, on the product attitudes of Generation C consumers. Master Thesis
Jessy Grootveld
June 2018 -
Lifestyle micro-influencers and the practice of product endorsement on Instagram through the eyes of young female users Master Thesis
Christina Elenopoulou
June 2018