Media & Business
Collection
Collection
-
Beyond the scroll: A study on the effects and influence of social media brand communication elements on perceived brand credibility and consumer purchase intentions Master Thesis
Cociş, Cristina
January 2024 -
Renaissance 2.0: Art in the Age of AI Master Thesis
Deshmukh, Maitreyee
January 2024 -
Tanishq's Brand Activism Failure: Exploring Consumer Brand Sabotage through the Lens of Morality Master Thesis
Krishna, Anjana
January 2024 -
The Effect of Social Media and News Channels on Public Attitudes Toward Refugees and Migrants in Host Countries: A Multi-Dimensional Analysis Master Thesis
Amini, Paniz
January 2024 -
Building Bridges Through Innovation How Public Service Media Create Social Cohesion and Diversity Master Thesis
Neagu, Nicole
January 2024 -
Strategic Innovation and Public Value in European Public Service Media The case study of Italy and the Netherlands Master Thesis
Menichini, Lorenzo
January 2024 -
Leveraging Intelligence AI’s Disruptive Effect on Marketing Affordances and Customer Journeys for Premium Brands Master Thesis
Hartel, Jana
January 2024 -
The Role of Creativity in Marketing The Power of Divergence: How Brands Use Creativity in Branded Content & Entertainment Master Thesis
Szwajnos, Natalia
January 2024