Media & Business
Collection
Collection
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Reaching young audiences Public Service Media on TikTok Master Thesis
Iva Konstantinova
October 2025 -
Too Much Information? The Impact of Personalized Instagram Ads on Gen Z's Privacy Attitudes and Data Sharing Behaviors Master Thesis
Zoe Bandell
October 2025 -
Lead To Compete How leaders in marketing and advertising agencies can help clients achieve external success through internal alignment. Master Thesis
Tómas Björnsson
October 2025 -
Hospitality Brands Employing Brand Identity through Instagram Understanding Brand identity through CitizenM's one-of-a-kind Branding on Instagram Master Thesis
Aarushi Chowdhury
October 2025 -
The Role of AI Streamers in Live-Streaming E-Commerce: Examining the Impact of Interaction on Consumer Trust and Purchase Intention Master Thesis
Jiaru Zheng
October 2025 -
The Impact of Influencer-Brand Congruence on Consumer Trust and Purchase Intention in Health Product Endorsements Master Thesis
Sophie Cupello
October 2025 -
System versus Human: The Role of Trusting Beliefs in AI Adoption Across Personal and Work Contexts Master Thesis
Pheebe Niewold
October 2025 -
Green or Greed: Analyzing Media Framing of H&M's Greenwashing Allegations Master Thesis
Alice Borgne
October 2025