Media & Business
Collection
Collection
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Through the maze of comparative advertising A research on how brand attitude can be increased by the use of comparative advertising and thereby completing the advertising planning grids Master Thesis
Venderbos, P.
August 2013 -
Ageing and Technology The internet practices of Dutch mediors in the digital era Master Thesis
Overdijk, S.N.
August 2013 -
Reinventing Online Video Ads Finding a Value Proposition to Attract Consumers to Online Video Advertising Master Thesis
Saram, K.S.D. de
August 2013 -
Corporate social responsibility in the information technology sector A focus group study on how European consumers view CSR and corporate behavior Master Thesis
Bartscht, M.
August 2013 -
Responsible Beauty A study about Corporate Social Responsibility in the Cosmetic Industry and the influence on customer-organization relationships Master Thesis
Roermund, N.J.A. van
August 2013 -
Fyra A Crisis Case Master Thesis
Veld, M. in het
August 2013 -
NGO‘s and the case of "KONY 2012" A critical narrative analysis Master Thesis
Schön, Lisette
August 2013 -
Designing successful ICT for education projects in developing nations Establishing the key concepts that determine project success through critical discourse analysis and a practical case study Master Thesis
Geerlings, A.J.
August 2013