Media & Business
Collection
Collection
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The New DIY Musicians as Entrepreneurs in the Digital Age Master Thesis
L. ter Horst
October 2017 -
Corporate Social Responsibility in an Untouched Market Exploring the Identity-CSR fit for the B2B Media Industry Master Thesis
S.J. Oerlemans
October 2017 -
The world of beauty vloggers on YouTube The type of endorser, product placement and its effect on perceived credibility, brand attitude and purchase intention of consumers after watching beauty vlogs on YouTube Master Thesis
E.P. Sokol
October 2017 -
Was this an advertisement? Exploring the effects of intensity of Facebook usage and media literacy on millennials' advertising literacy on Facebook Master Thesis
L. Genc
October 2017 -
‘Follow’ My Constructed Instagram Lifestyle The impression management practices of lifestyle influencers on Instagram Master Thesis
C.E.I. de Beer
October 2017 -
Sustainability is the new black? How are sustainable practices manifested as core part of luxury brand identities? Master Thesis
D.H. Hertlein
October 2017 -
Coworking Spaces Just another place to work, or promising hubs for knowledge creation? Master Thesis
F.S. Jubitana
October 2017 -
Reputation affection in the Samsung Electronics smartphone crisis The role of involvement, emotion and responsibility Master Thesis
X.G.J. Huisman
October 2017