Media & Business
Collection
Collection
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The User Experience of Sports Media Companies on Instagram: A Gen Z Perspective Master Thesis
Maya Job
June 2022 -
What makes beauty influencers credible? A qualitative study on how young adults evaluate beauty influencers’ credibility on Instagram Master Thesis
Heleen de Jong
June 2022 -
A CEO’s charismatic personality is connected to the company’s business success in terms of profit and brand image Master Thesis
Miriam Isabelle Kahabka
June 2022 -
How Micro-influencers Position as Entrepreneurs on Instagram A qualitative study on how micro-influencers in the beauty & fashion industry position themselves as entrepreneurs on Instagram Master Thesis
Yasmin Kassem
June 2022 -
The “funding secured” tweet crisis: An evaluative study on the crisis response of Elon Musk and the reaction of audience Master Thesis
Anna Kazakova
June 2022 -
CSR transparency and consumers’ outcomes Master Thesis
Lamprini Kranioti
June 2022 -
Development of Organizational Diversity Communication Over Time and Between Working Sectors Automated Content Analysis of Cultural Diversity Perspectives in Annual Reports (DivPAR) Master Thesis
Loes Lammers
June 2022 -
I Nudge You to Buy a Reusable Cup The effect of nudging on consumers' purchase intention and willingness to pay Master Thesis
Lilian Li
June 2022