Media & Business
Collection
Collection
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“We already think of the marketing behind it.” An exploratory qualitative research of the online sharing behaviour of consumers, and the implications for viral marketing. Master Thesis
Q. Brouwer
February 2019 -
Strategic Communication in High-Technology Industry - How storytelling with a strategic communication approach can be applied in a high-technology environment? - A Qualitative Study Master Thesis
Ilektra Chatzopoulou
August 2018 -
Strategic Communication in High-Technology Industry - How storytelling with a strategic communication approach can be applied in a high-technology environment? A Qualitative Study Master Thesis
Ilektra Chatzopoulou
August 2018 -
The Virtual Experience: Understanding sensemaking and user experience in virtual reality gaming Master Thesis
Roderick Swinkels
August 2018 -
Refugees in the Netherlands: victims or intruders? - A qualitative analysis on the representation of refugees in Dutch newspapers Master Thesis
Joëlle Boekhold
July 2018 -
Process or end destination? Museums in the 21st century An analysis on how museums can further their educational mission into the digital space Master Thesis
L. Ivetic
July 2018 -
Employer Branding and Recruitment Advertisement in the Digital Age How can employers utilize social media to attract the desired talent? Master Thesis
Y.A. Kim
July 2018 -
Media Accountability in the Algorithmic Age Portugal and The Netherlands: Two Media Systems in Comparative Perspective Master Thesis
C. Dias Osorio
June 2018