Media & Business
Collection
Collection
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Professionals’ Acceptance of the Metaverse. Master Thesis
Xenia Budeanu
August 2023 -
The Influence of Augmented Reality on Consumers’ Purchase Intention Within the Italian Online Retail Market Master Thesis
Erika Del Vero
August 2023 -
#Sponsored, #Advertisement, or nothing? Master Thesis
Meyke Traa
August 2023 -
The Right to Disconnect Master Thesis
Lidia Menendez Castro
August 2023 -
Will influencer marketing be the key success for sustainable fashion? Master Thesis
Julia Spit
August 2023 -
Over the rainbow: Exploring consumers’ attitudes toward brands taking a stance Master Thesis
Anne Kaifer
August 2023 -
Unmasking the self on dating apps: Embracing Authenticity for a journey towards better well-being? Master Thesis
Wenqi Lai
August 2023 -
Employees’ ambassadorship behavior on LinkedIn Master Thesis
Patrícia Rovná
August 2023