Media & Business
Collection
Collection
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Do you speak Generation Z? A qualitative study on how the youngest generation is contextualized in modern mediated society through business perspective. Master Thesis
Tiaka, Evangelia
June 2020 -
From Emotional Appeals to Brand Attitudes: Investigating the Role of Persuasion Knowledge Master Thesis
Tomuţ Popa, Ioana
June 2020 -
“It’s All Greek to Me”: A qualitative approach to Netflix’s Brand in Greece Master Thesis
Vasileiou, Mariniki
June 2020 -
How Brands Become Activists A critical analysis of Brand Activism Master Thesis
Vink, Noah
June 2020 -
Representations of masculinity in Tesla´s consumer stories A multimodal critical discourse analysis Master Thesis
Vivi, Matteo
June 2020 -
Data Breach Crisis The impact of crisis type, pre-crisis reputation, and crisis response strategy on perception on organizations Master Thesis
Vollebregt, Charlotte
June 2020 -
We need to go deeper: A visual analysis on how the personal care industry uses sex and sex appeals in advertising between 2010 – 2019 to attract its audience Master Thesis
Vũ, Khoi
June 2020 -
The role of digital media consumption in sojourners’ identification and adaptation abroad Master Thesis
Walhof, Ditte
June 2020