Media & Business
Collection
Collection
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Does the type of online advertisement matter? Outcomes of advertising and brand perception of traditional, side banner, product placement and influencer advertisements. Master Thesis
Ochoa Ferrazzini, Maged
June 2020 -
Pioneering in the new omnichannel environment How beauty brands differentiate themselves with cross-channel synergies Master Thesis
Oorsouw, Lonneke van
June 2020 -
The impact of the use of gamification in Corporate Social Responsibility communication on Millennials Master Thesis
Pagani, Maria
June 2020 -
‘Streaming wars’ - how major subscription video on demand services use social media to keep us watching more A qualitative content analysis of Netflix, Hulu, and Amazon Prime Video Instagram accounts Master Thesis
Petronytė, Gerda
June 2020 -
Where to next: The role of social media in Greek consumers’ decision-making process regarding traveling plans. Master Thesis
Popoli, Foteini
June 2020 -
Examining employee volunteering in a group setting Click here to enter text. Master Thesis
Postma, Jelle
June 2020 -
The duality of makeup: empowering or concealing? A qualitative study of discourses on makeup and empowerment through makeup on YouTube constructed by young female American beauty bloggers Master Thesis
Pysana, Nadiya
June 2020 -
“Are you a Barbie girl?” A diachronic qualitative study on how Barbie’s image changed between 2000-2019, based on the brand’s advertising. Master Thesis
Raftopoulou, Nefeli
June 2020