Media & Business
Collection
Collection
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Framing of COP28 by the United Kingdom and the United States News Media Master Thesis
Vanaria, Nino
January 2024 -
Avenues of Deeper Engagement Through the Consumer Lens: Exploring the Motivations for Engagement and Consumer Experiences of Djerf Avenue's Online Brand Community Members - A Qualitative Study. Master Thesis
Tmušić, Maja
January 2024 -
Leadership Communication and its Impact on Employee Well-being: An Investigation in the European Food Industry Master Thesis
Scarpelli, Arianna
January 2024 -
The Role of Creativity in Marketing The Power of Divergence: How Brands Use Creativity in Branded Content & Entertainment Master Thesis
Szwajnos, Natalia
January 2024 -
Leveraging Intelligence AI’s Disruptive Effect on Marketing Affordances and Customer Journeys for Premium Brands Master Thesis
Hartel, Jana
January 2024 -
Strategic Innovation and Public Value in European Public Service Media The case study of Italy and the Netherlands Master Thesis
Menichini, Lorenzo
January 2024 -
Building Bridges Through Innovation How Public Service Media Create Social Cohesion and Diversity Master Thesis
Neagu, Nicole
January 2024 -
The Effect of Social Media and News Channels on Public Attitudes Toward Refugees and Migrants in Host Countries: A Multi-Dimensional Analysis Master Thesis
Amini, Paniz
January 2024