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Customers' selection criteria for life insurance in Russia and its implications for marketing strategy Master Thesis
Vershinin, Vladislav
July 2016 -
Consumer perceptions of the effects of goal proximity and goal source on motivation in weight loss goals Master Thesis
Soboleva, Dasha
July 2016 -
How Self-Control Impacts the Creation of Word-Of-Mouth Content in an Online and Offline Environment Master Thesis
van de Weijgert, Lisanne
July 2016 -
A Study on the Effect of Emotional Versus Rational Appeals of Sponsored Instagram and Facebook Advertisements on Purchase Intention and Ad Intrusiveness with the Moderating Role of Consumer Attitudes towards Advertisements on Instagram versus Facebook Master Thesis
Kalamerd, Awat
July 2016 -
An analysis on frequency and relative presence of discrete emotion words in Kickstarter campaign texts Master Thesis
van Wijk, Rijnie
July 2016 -
Marketing Tools and the Transaction & Acquisition Utility. What is the effect of Discounted Prices, Special Offers and Bonus Packages on the difference between the Transaction and Acquisition Utility? Master Thesis
Heestermans, Imme
July 2016 -
The power of free music: an analysis of artists' success on SoundCloud Master Thesis
Nipius, Sam
July 2016 -
Online Reviews: The Strategic Use of Bloggers as Opinion Leaders Master Thesis
Remie, Laura
July 2016