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How to succeed in mobile application market An investigation into factors that influence the success of mobile applications Master Thesis
Kool, L.M.
September 2012 -
Tweet-of-mouth The web 2.0 effect on the sales of products Master Thesis
Harreman, I.A.S.
September 2012 -
How destructive is desire for control? Understanding direct versus delayed conspicuous consumption from a terror management theory perspective Master Thesis
Paap, L.R.
September 2012 -
Product contagion and conservatism How do conservatives evaluate a product contaminated by a ‘disgusting’ product? Master Thesis
Orosco, E.C.S.M.
September 2012 -
The effects of reciprocity triggering marketing communications on consumer behavior Master Thesis
Petkov, M.P.
September 2012 -
Consumer perceptions of global and local brands in the Dutch consumer market Master Thesis
Wensveen, L.L. van
September 2012 -
Sustainable advertising in personal care The Netherlands versus Indonesia, are consumers ready? Master Thesis
Wilting, E.J.
September 2012 -
The commercialisation of fair trade products in the German retail market Master Thesis
Holling, A.I.
September 2012