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Pronoun use in Dutch advertising A study of the effect of address choice and positioning on advertising effectiveness Master Thesis
Nuijten, G.M.
June 2013 -
The effects of depletion on calorie estimation Master Thesis
Pols, H.C.J.
June 2013 -
Emotion appeals in advertising Shame and guilt appeals in marketing Master Thesis
Kharagjitsing, B.B.D.
June 2013 -
The effects of CSR advertising from consumer attitude to purchase intention Master Thesis
Le Thuaut, F.P.B.
June 2013 -
Global versus local brands The perceptions of consumers in the Netherlands Master Thesis
Maat, S. van de
June 2013 -
The influence of language How age influence the interpretation of a type of communication differently when different pronouns are being used Master Thesis
Rooijmans, J.M.
June 2013 -
Best defense is a good offense An assessment of the impact of ambush marketing within the corporate arena Master Thesis
Polak, V.S.G.M.
June 2013 -
Charity (brand) personality The relation between charity personality and type of donors, in the nature & environment segment Master Thesis
Hilbrands, T.J.S.
June 2013