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Brands with societal purposes Investigating the relationship between brand engagement and consumers' willingness to purchase Master Thesis
Jaramillo Restrepo, C.
September 2013 -
Creation and impact of a mobile application disclosing a food product’s sustainability Master Thesis
Kneis, A.C.I.
September 2013 -
Optimizing the synergy between paid- and organic results in Google How content overlap can influence total clicks Master Thesis
Bruin, M. de
September 2013 -
The impact of social influence on e-commerce adoption A comparative analysis of the effectiveness of social media communication strategies in emerging markets Master Thesis
Holder, L.P.
September 2013 -
The interaction of advertising and electronic word of mouth on consumers’ attitude Master Thesis
Tomé Pérez, S.
September 2013 -
Attitudes and motives towards sustainable clothing and ‘Lease a Jeans’ Sustainable marketing in the clothing industry Master Thesis
Beukema, J.M.
September 2013 -
Being smart and staying sharp the Chinese way Formal and informal Mandarin address in marketing communication Master Thesis
Chen, A.I.
September 2013 -
When a firm’s CSR feels right: about avoidance of the bad and achievement of the good Doing good, by being good, by fitting better? Master Thesis
Zasheva, I.V.
September 2013