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What is the impact of presales announcements on buying intentions during concert ticket sales? Master Thesis
Heiden, W. van der
September 2013 -
Welcome to the jungle: social media ≠ social media The impact of Facebook, Twitter and Pinterest on the optimal configuration of social media messages Master Thesis
Rolfes, T.L.
September 2013 -
Visualization in marketing The effects of package transparency on perceived quality of fresh produce Master Thesis
Abdoulina, P.R.
September 2013 -
Dutch society on professional cycling An assessment of attitudes and fandom towards professional cycling Master Thesis
Lezer, S.
September 2013 -
The role and impact of sponsorship awareness within sport event sponsorships The case of Ford's UEFA Champions League sponsorship Master Thesis
Groen, R.L.
November 2013 -
Global or local brands? A study on German women Master Thesis
Spieker, N.
November 2013 -
Not always a good deal What factors influence social coupons non-redemption Master Thesis
Pakalniskyte, K.
December 2013 -
December 2013