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What are the driving motives in consumers' preferences for global versus local brands and which contextual factors impact these preferences? Master Thesis
Bree, J.A.C. van
June 2014 -
Brands with societal purpose: talking versus doing cause-brand alliances the impact of societal communication, societal engagements and type (source) of communication on consumers' attitude towards the brand Master Thesis
Gummaraju, K.
June 2014 -
Consumer online persuasion knowledge and perceptions of online targeting Master Thesis
Žilinskaitė, E.
June 2014 -
Influence of the proportion healthy products in an assortment on product choice Master Thesis
Hilhorst, F.H.C.
June 2014 -
Conspicuous consumption The effects of luxury exposure on risk-taking behavior Master Thesis
Angelova, A.M.
June 2014 -
Influencing online review effectiveness with review characteristics Master Thesis
Borger, E.M.
June 2014 -
Powerlessness and conspicuous consumption Master Thesis
Fonseca, K.
June 2014 -
A study of the effect of brand personality on consumer engagement on Facebook and Twitter Master Thesis
Blichfeldt, S.N.
June 2014