-
Color your food!? How traffic light labels reinforce categorical biases of nutrition quality and quantity Master Thesis
Reber, M.F.
March 2012 -
Can internationally orientated startup firms obtain more performance from marketing campaigns on the social media than start-up firms who do not make use of the social media Master Thesis
Askarian, S.A.
March 2012 -
The impact of service quality, customer satisfaction and switching costs on customer loyalty in mobile phone sector in the Netherlands Master Thesis
Hasanzadah, M.H.
March 2012 -
The effect of the perception of process technology on consumers’ overall product evaluation Master Thesis
Klein, A.
March 2012 -
The positioning of a professional soccer TV channel Triggers and barriers for adoption of Eredivisie Live Master Thesis
Leeuw, C.C.D.H. de
March 2012 -
Changing brand associations A learning experiment Master Thesis
Hylkema, J.J.
March 2012 -
Does negative word-of-mouth have a good side? How the response in social sharing affects consumer loyalty Master Thesis
Kazmi, S.H.N.
March 2012 -
Repositioning vs. brand extension during a paradigm shift Master Thesis
Kim, E.J.
March 2012