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Sharing is caring: a study analysing reciprocal and unilateral review types on the valence of eWOM Master Thesis
Naumann, J.L.
July 2015 -
User innovation: the effect of social network structures of lead user groups on the quality of user innovation product designs Master Thesis
Bout, J.A.M.
July 2015 -
Enhancing the position of the sponsor-seeker getting insight in the image factors important to firms Master Thesis
Kamp, M. van der
July 2015 -
The effect of commercial and philanthropic sponsorships upon types of brand image and the role of sponsor-sponsee fit Master Thesis
Keser, C.M.
July 2015 -
The same company but different identites what are the elements that influence the perceived organizational essential features? Master Thesis
Nujic, M.
July 2015 -
The effects of smartphone in-app advertising on brand awareness and purchase intention Master Thesis
Krajcovic, T.
July 2015 -
The beauty of the undiscovered: a research on how prior product information affects the consumers purchase intention towards modern dance performances Master Thesis
Hartensveld, R.
July 2015 -
Restrictions or freedom? the influence of brand essence on online advertising effectiveness Master Thesis
Sterk, J.
July 2015