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Brand authenticity The real, the original, the old, but mostly the unknown Master Thesis
Dijk, E. van
December 2013 -
‘To tweet or not to tweet’ How brand-on-brand interaction via Twitter affects consumer attitude Master Thesis
Eliëns, R.P.C.
December 2013 -
The impact of social exclusion on consumer behavior Exploring gender differences among differential consumption patterns Master Thesis
Diepenhorst, A.J.
December 2013 -
December 2013
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An exploration of the Westland horticulture cluster: a practice-oriented network interaction perspective aimed at collective, authentic image projection practice-oriented research for the Westland horticulture cluster Master Thesis
Hanemaaijer, A.A.
December 2013 -
Not always a good deal What factors influence social coupons non-redemption Master Thesis
Pakalniskyte, K.
December 2013 -
Global or local brands? A study on German women Master Thesis
Spieker, N.
November 2013 -
The role and impact of sponsorship awareness within sport event sponsorships The case of Ford's UEFA Champions League sponsorship Master Thesis
Groen, R.L.
November 2013