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The health movement: adding a natural brand extension to a non-natural parent brand a case study of Andrélon Natuurlijk Puur Master Thesis
Meijerink, N.
August 2015 -
The impact of game elements on user ratings within mobile educational applications Master Thesis
Neyrand, M.W.M.
August 2015 -
The chain of effects of schadenfreude on luxury brands Master Thesis
Savanovic, A.
August 2015 -
Minority targeting in advertising: the effect of ethnic generational differences on consumer response and the role of language proficiency Master Thesis
Warner, D.A.C.
August 2015 -
Does gamification work in applications? Master Thesis
Bouman, P.
August 2015 -
User generated content: online reviews the effects of message sidedness in online reviews on perceived helpfulness and credibility Master Thesis
Egmond, S.Y. van
August 2015 -
In search for the most suitable extension strategy for Jupe by Jackie Master Thesis
Viellevoije, J.P.M.
August 2015 -
Sharing is caring: a research aimed at formative index development on the content characteristics of successful online viral video advertisements Master Thesis
Knossenburg, Y.L.
August 2015