-
Coffee culture: an investigation of the uses of coffee houses Master Thesis
Kaveckaite, K.
September 2015 -
Luxury and sustainability in cosmetics exploring motivations to consume luxury cosmetics with eco-friendly characteristics Master Thesis
Ottavi, E.
September 2015 -
Consequences of machine translated product descriptions for consumer attitudes the moderating effect of involvement Master Thesis
Zenke, F.
September 2015 -
Are branded mobile applications what they promise to be? the effect of branded applications on the brand engagement compared to other communication channels Master Thesis
Polomska, K.
September 2015 -
Rewards in marketing does brand familiarity play an important role in the impact of rewards on customer loyalty? Master Thesis
Schoonbrood, S.A.F.
September 2015 -
User generated content: online reviews the effects of message sidedness in online reviews on perceived helpfulness and credibility Master Thesis
Egmond, S.Y. van
August 2015 -
In search for the most suitable extension strategy for Jupe by Jackie Master Thesis
Viellevoije, J.P.M.
August 2015 -
Sharing is caring: a research aimed at formative index development on the content characteristics of successful online viral video advertisements Master Thesis
Knossenburg, Y.L.
August 2015