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The relationship between conceptual consumption and physical consumption within social commerce Master Thesis
Huang, B.
September 2013 -
The influence of logo size on the perception of brand authenticity in the luxury fashion segment Master Thesis
Kramers, M.L.E.
September 2013 -
The effect of the brand endorsement branding strategy on consumers’ brand perceptions Master Thesis
Cornelis, A.H.
September 2013 -
Turning tradition on its head: what’s the risk of changing a brand’s essence? an analysis of empirical findings related to the role of essence in brand (re)positioning strategies : the case of Coca-Cola Master Thesis
Burghardt, L.
September 2013 -
The effect of funder comments on crowdfunding success An experimental and an exploratory study on the effect of comment valence and volume on donation behaviour in crowdfunding Master Thesis
Montesant, R.R.
September 2013 -
They use or you lose Exploring the success factors of user retention in mobile applications Master Thesis
Xie, X.J.
September 2013 -
How to succeed in the mobile applications market for sports Master Thesis
Botea, R.A.
September 2013 -
The effect of the importance of a threatened domain on the choice of a compensatory consumption strategy Master Thesis
Carapic, D.
September 2013