-
The impact of sales encounters on brand loyalty in a retail setting Master Thesis
Ramroach, D.B.
March 2012 -
Riding a bicycle to stimulate reward seeking The influence of a bicycle ride on reward-seeking behaviors : the moderating role of incentive value and involvement level Master Thesis
Verschoor, G.H.
March 2012 -
Performance goal orientation in context How team identity moderates the influence of performance goal orientation on performance outcomes Master Thesis
Rijn, J.J.M. van
March 2012 -
To like or not to like: the effect on brand loyalty whether liking a brand community on Facebook increases brand loyalty, a case of Samsung Mobile Master Thesis
Niamat, Z.Z.
March 2012 -
Contemporizing the authentic brand Adding a new feature by means of causation Master Thesis
Verbeek, R.B.
March 2012 -
Luxury for the masses The effect of masstige on luxury brand evaluations in the fashion industry Master Thesis
Richardson, C.Z.
March 2012 -
Investigating differences between free gifts and free samples and the role of timing Master Thesis
Toelaram, S.
March 2012 -
What are important signals in consumer decision making How health claims, price and certification seals are valued in a grocery store Master Thesis
Wolfshaar, F.H. van de
March 2012