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The effect of color on perceived package size and the influence of healthy and unhealthy food An experimental research Master Thesis
Sep, M.C.S.
March 2014 -
Compensatory consumption The influence of self-construal on the choice of a compensation strategy Master Thesis
Gehle, S.K.
March 2014 -
See what a smile can do Stimulating impulsive buying behavior by visual priming in an online context Master Thesis
Schouman, D.
December 2013 -
Brand concepts The effect of stretching the traditional brand positioning Master Thesis
Ruig, C.H.F. de
December 2013 -
The effect of socioeconomic status on the perception of portion sizes Master Thesis
Schrijvers, S.
December 2013 -
Farewell fans welcome world Essence incongruence and social identity threat as drivers of line extension attitudes Master Thesis
Sinttruije, B.I. van
December 2013 -
Drinking intentions of young adults The effect of social exclusion on alcohol consumption when drinking with new and existing friends Master Thesis
Kroeze, M.L.C.
December 2013 -
Diversity among the sales force and marketing Impact on the cooperation Master Thesis
Benschop, F.S.
December 2013