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The impact of mobile web banners' presentation on advertisements' recall Master Thesis
Skartoulis, M.
July 2014 -
Keeping up appearances Why do consumers buy counterfeit luxury goods? Master Thesis
Verbeek, C.K.
July 2014 -
User generated content: online reviews The impact of online reviews and ratings on movie sales Master Thesis
Cao, Y.
July 2014 -
An exploratory case study on the motivational factors of Etsy sellers Why are individuals motivated to sell on collaborative consumption platforms such as Etsy? Master Thesis
Vandendael, A.
July 2014 -
Consumer and risk perceptions in internet shopping Master Thesis
Xia, M.
July 2014 -
Gamifying: the online customer experience A conceptual framework and empirical analysis Master Thesis
Rouwit, K.
July 2014 -
Customer service on social media: webcare In what situation do people prefer webcare as channel for customer service? Master Thesis
Barendrecht, D.A.
July 2014 -
Sponsorship: a strongly growing marketing activity But what is the role of the underlying dimensions of sponsorship fit? Master Thesis
Bruijn, A. de
July 2014